UNICEF Sweden just released a campaign today that raises many questions about the effectiveness of social media in today’s fight for social good and global health.

Do Facebook ‘likes’ really save lives? The short answer: No. Sure, people may be more aware of the issues at hand, but help only comes when people take action.

“We like likes, and social media could be a good first step to get involved, but it cannot stop there,”  said UNICEF Sweden Director of Communications Petra Hallebrant. “Likes don’t save children’s lives. We need money to buy vaccines for instance.”

The campaign also includes a slightly more intense video ad.

Read more at The Atlantic.

(via amyyli)

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UMA Project Pitch Meeting tomorrow @8PM!

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Winter Workshop Series: Designing with Photoshop

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BuzzFeed: 60 Completely Unusable Stock Photos

This got a few chuckles out of us.

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Come out to our Social Media Workshop tonight! Check out the event details on our Facebook event page.

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What happens to your social media life when you die?

"The digital footprints we’re leaving these days are pretty significant."

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(via nevver)

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